Abraf Gold — Investor Pitch
Investor Presentation

Own a Gold Exchange Store.
Earn from India's Most Liquid Asset.

A modern gold buyback + bullion sales investment opportunity. Two revenue streams. Daily cash flow. Gold-backed capital. Fully operated by Abraf.

Gold-Backed
Daily Cash Flow
Zero OpEx
₹35L+ Investment
info@abrafgold.com
Step 1 — Investment
Choose Your Model — ₹0.5 to 10 KG
24K Rate ₹
Storesqft × ₹2,500
Rental ₹Lakhs
Monthly Rotation Volume1.0 KG
0.5 KG10 KG
Investment Breakdown
Onboarding Fee₹4L
Store Setup 400 sqft × ₹2,500₹10L
XRF Meter₹4.5L
Furnace₹1.5L
Strong Room₹2L
Inventory (Gold Float)₹18.1L
Rental Deposit · varies₹10L
Total Investment₹54.1L
Refundable
₹28.1L
Inventory + Rental
Net Capital
₹26L
Non-refundable
Weekly Rotation
Buy125g
Sell125g
Wk Turn250g
Mo Turn1,000g
🔄 4 rotations/mo💰 Inv+Rental = refundable
Step 2 — OpEx
Monthly Running Costs — 100% Company-Borne

You invest the capital. We handle every single operational expense.

Staff Salaries (3 members)✓ Company Bears₹1,20,000
Store Rent (Mall)✓ Company Bears₹1,50,000
Utilities & Maintenance✓ Company Bears₹30,000
Insurance (Gold + Store)✓ Company Bears₹15,000
Marketing & Promotions✓ Company Bears₹25,000
Compliance & Audit✓ Company Bears₹10,000
Total Monthly OpEx₹3,50,000
100% Company-Borne
Investor has zero monthly outflow
Step 3 — Investor Returns
Your Monthly Income — 1% of Transaction Value
Weekly Rotation
Buy125g
Sell125g
Mo Turn1,000g
Float₹18.1L
Investment
Onboarding₹4L
Setup₹10L
Equipment₹8L
Inventory₹18.1L
Rental₹10L
Total₹54.1L
Net Capital₹26L
Investor Returns (1%)
₹1,45,455
per month
Annual (12 mo)₹16L
Payback (net)~18 mo
Min. Contractual Floor₹44,000/mo
Buy at −6% · Sell at market · 4 rotations/month · 1% of buy+sell value · 12 months/year
Step 4 — Returns
Net Capital Payback & ROI

Based on your model selection. All numbers update live from the sliders above.

31%
Annual ROI
Return on ₹54L
Net Capital Payback
~18 months
18 mo
012 mo24 mo
Monthly Return
₹1,45,455
Minimum Contractual Floor
₹44,000/mo
1% of CapEx (ex-rental) · Contractual
Returns depend on store performance, location, and market conditions. Gold prices subject to market risk. Past performance not indicative of future results.
Deep Dive 1
20 Investment Models — 3 Available

Higher KG = higher procurement = higher returns. 17 models already sold — proven demand.

✓ Available Models
AVAILABLE
0.5 KG Model
Total Investment
Monthly
Sqft300
Float
AVAILABLE
1.0 KG Model
Total Investment
Monthly
Sqft400
Float
AVAILABLE
2.0 KG Model
Total Investment
Monthly
Sqft400
Float
Sold Out Models
SOLD
1.5 KG
SOLD
2.5 KG
SOLD
3.0 KG
SOLD
3.5 KG
SOLD
4.0 KG
SOLD
4.5 KG
SOLD
5.0 KG
SOLD
5.5 KG
SOLD
6.0 KG
SOLD
6.5 KG
SOLD
7.0 KG
SOLD
7.5 KG
SOLD
8.0 KG
SOLD
8.5 KG
SOLD
9.0 KG
SOLD
9.5 KG
SOLD
10 KG
Return Rule: 1% of CapEx OR 1% of monthly sales — whichever is higher.
3 of 20 available · 17 sold
Deep Dive 2
FICO Gold Buyback — How It Works

Investor Funded · Company Operated. You deploy capital — Abraf deploys expertise.

Gold Procurement Flow
1
Customer Sells Old Gold
Walk-in brings jewellery to buyback centre
2
XRF Karat Testing
Instant purity validation · customer-visible
3
Melting & Refining
Furnace converts to standardised bullion
4
Central Aggregation
Gold consolidated at HQ for bulk economics
5
Bullion Liquidation
Sold at MCX-aligned market rate
1% of Transaction Value → Investor
Spread revenue credited monthly
🏦
Investor
Capital Partner · Zero Ops · Passive Income
⚙️
Abraf
Operations · Staff · Procurement · Liquidation
🔒
Controls
CCTV · KYC · Legal · Daily Reports
Risk Controls
📹 24/7 CCTV — investor access
🔬 XRF mandatory every gram
🔒 Centralised rate locking
🪪 Full KYC on every seller
🏛️ Police compliance active
📋 Contractual SLA enforced
Deep Dive 3
Mall Presence — 15 Units · 3 Cities
Unit 01
Whitefield · ~300 sqft
Ground Floor · East Wing
● Active
Unit 02
Rajajinagar · ~400 sqft
Level 1 · Central Atrium
● Active
Unit 03
Vittal Mallya Rd · ~600 sqft
Ground Floor · South Block
● Active
Unit 04
Koramangala · ~400 sqft
Ground Floor · Entrance
● Active
Unit 05
Whitefield · ~500 sqft
Level 2 · Gold Zone
● Active
Unit 01
HITEC City · ~600 sqft
Ground Floor · West Wing
● Active
Unit 02
Banjara Hills · ~400 sqft
Level 1 · Fashion Zone
● Active
Unit 03
Kukatpally · ~300 sqft
Ground Floor · Main
● Active
Unit 04
Kokapet · ~900 sqft
Ground Floor · Luxury
● Active
Unit 05
Uppal · ~500 sqft
Level 2 · Jewellery Zone
● Active
Unit 01
Velachery · ~900 sqft
Ground Floor · Gold Arcade
● Active
Unit 02
Royapettah · ~600 sqft
Level 1 · East Promenade
● Active
Unit 03
Anna Nagar · ~1200 sqft
Ground Floor · Luxury Wing
● Active
Unit 04
Aminjikarai · ~400 sqft
Ground Floor · Central
● Active
Unit 05
OMR · ~1500 sqft
Level 1 · Boutique Zone
● Active
15
Mall Units
3
Metro Cities
300–1,500
Sq Ft / Unit
A-Grade
Premium Malls
Deep Dive 4
Your Model — Full Analytics
1.0 KGSelected
Spread Architecture
SELL
₹14,510
/g · 24K
BUY
₹13,639
−6%
SPREAD
₹871
6.0%
vs Competitors
PlayerBuy/gSpreadEdge
ABRAF₹13,6396.0%
Tanishq~Mkt−3%3%+3%
Local Jeweller~Mkt−4%4%+2%
Your Model Economics
Monthly Volume1,000g (1 KG)
Weekly Float125g
Store Size400 sqft
Total CapEx₹54.1L
Net Capital₹26L
Monthly (1%)₹1,45,455
Annual₹16L
Payback (net)~18 mo
Min. Contractual Floor₹44,000/mo
Sensitivity — All Models
KGCapExMonthlyAnnualPayback
0.5
1
2
3
5
7
10
Your model highlighted in green.
Risk Comparison
ABRAF FICO
✓ Refundable components
✓ High ROI
✓ Daily transparency
Fixed Deposits
✓ Capital safe
✗ 7% max
✗ No upside
Physical Gold
⚠ Price volatile
✗ No income
⚠ Storage risk
Real Estate
⚠ Illiquid
✗ 2–5% yield
✗ High capex
Investor FAQs
Questions You Should Ask — Answered

Everything an investor needs to understand before committing capital.

Where does Abraf invest its resources?

You invest in assets (store + equipment + working gold). Abraf invests in performance — everything that makes the store run and scale.

Store Setup Execution

Layout design, interiors to brand standard, vendor management, launch readiness — built right, not just built.

Technology & Pricing Systems

Live gold rate integration, billing systems, central pricing control, performance dashboards — real-time margin control.

Manpower & Training

Trained staff hiring, sales & negotiation training, gold handling protocols, fraud prevention — people = conversion + safety.

Operations & Daily Management

Running the store daily, managing transactions & cash flow, SOP compliance — investor is completely hands-off.

Marketing & Footfall

Mall activations, local promotions, digital campaigns, walk-in conversion strategies — continuous customer inflow.

Risk Management & Compliance

Fraud detection, audit & monitoring, gold quality assurance, legal compliance — protects both brand and investor capital.
"You fund the engine. We fuel it, drive it, control it, and make it run profitably."
What exactly does the investor do vs. what Abraf does?
Investor — Passive Role
Funds store setup (one-time CapEx)
Funds equipment & working gold inventory
Owns the asset
✓ No operations✓ No staff handling✓ No gold risk✓ No daily involvement
Abraf — Active Control
Store setup execution end-to-end
Hiring & training all staff
Gold buying & selling operations
Pricing & margin control
Marketing & footfall generation
Daily operations & cash management
"Investor owns the asset. Abraf controls and runs the business."
How is Abraf different from a traditional gold shop?
FactorAbraf GoldTraditional Shop
LocationPremium mallStreet / standalone
Trust LevelHigh (organised retail)Depends on reputation
Investor RolePassiveFully active
OperationsFully handled by brandOwner-dependent
Gold HandlingControlled by AbrafOwner risk
PricingLive, standardisedManual / variable
TransparencyXRF testing + systemsOften unclear
Staff QualityTrained professionalsUnstructured
ScalabilityHigh (replicable)Low (owner-dependent)
Fraud RiskLow (systems + SOPs)High
Income TypeStructured returnsUnpredictable
Effort RequiredZero (investor)Full-time involvement
"Traditional gold shops depend on the owner. Abraf Gold runs on systems."
Others sell gold. We operate a gold exchange.
How does Abraf compare to Gold ETFs and Physical Gold?
FactorGold ETFPhysical GoldABRAF Model
OwnershipDigital unitsPhysical assetPhysical + operating asset
When You EarnOnly on saleOnly on saleMonthly + on exit
Profit TypeCapital gain onlyCapital gain onlyIncome + capital gain
Monthly Income❌ None❌ None✅ Regular cash flow
Capital Gain✅ Yes✅ Yes✅ Yes
Tax EfficiencyLowLowHigh (plannable)
LiquidityHighMediumHigh (via operations)
Risk TypeMarket riskPrice + purity riskOperationally managed
ControlNoneSelfBrand-controlled system
EffortPassiveActive (if trading)Passive (investor)
Hidden CostsExpense ratioMaking / purity lossMinimal
Return DriverPrice increasePrice increasePrice + daily margins
ROI FeelDelayedDelayedImmediate + compounding

Profit / Capital Gain — Simplified

Gold ETF

Buy at ₹X → Sell at ₹Y
Profit = Y − X
Capital gain only
No income in between

Physical Gold

Buy at ₹X → Sell at ₹Y
Profit = Y − X
Capital gain only
⚠ Minus making charges & purity cuts

ABRAF Model

✅ Monthly income from daily buy-sell margins
✅ Capital gain from gold appreciation on exit
Two profit engines, not one

"ETF = Capital Gain only. Gold = Capital Gain only.
ABRAF = Income + Capital Gain."
Next Steps
Ready to Start Your Gold Business?

Secure your investment territory. Target go-live: 45–60 days from full investment.

1
Get the Deck
Full investment memo
2
Location Review
Mall options together
3
Sign & Launch
45–60 day go-live
info@abrafgold.com
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