Flagship, Mall, Kiosk & Buy Back.
Four retail formats, one standard — XRF purity testing, live pricing by weight, and settlement in fifteen minutes.
ABRAF Gold operates in four retail formats, each sized to a different catchment, footfall pattern and investment. What does not change between them is the standard: every counter runs XRF purity testing, prices by live weight against the published board rate, and settles by RTGS in fifteen minutes.
A customer walking into a kiosk in a suburban high street and a customer walking into the flagship receive the same assay, the same rate and the same invoice. The format changes the size of the room, not the quality of the transaction.
Four ways we meet the customer.
Flagship Store
The full expression of the brand — the complete bullion and jewellery range, private consultation space, in-house XRF assay, and a full buyback counter operating alongside retail.
Anchored in high-street locations where a customer may spend an hour choosing, and where a bullion buyer expects a private desk rather than a shop floor.
Mall Store
A discovery format inside organised retail. Built for the walk-in customer who was not planning to buy gold that morning — open frontage, clear rate display, short decision path.
The same live pricing and certification as the flagship in a more compact floorplate, with fit-out designed around mall operating hours and security requirements.
Kiosk
The lightest footprint we operate — a compact, secure counter for live rate display, small-denomination bullion, buyback intake and appointment booking into a larger store.
Fastest format to open and the lowest entry investment, which makes it the usual starting point for a first-time franchise partner testing a catchment.
Buy Back Store
A dedicated gold value-services branch built around selling rather than buying. The customer brings old gold, watches the XRF assay on screen, sees the weight and purity, and receives RTGS settlement in fifteen minutes.
Signage states the promise at the door — gold buy-back, fair value guarantee, secure transactions — because this is the format where trust has to be established fastest.
Purity is measured, not estimated.
Every ABRAF counter runs an XRF analyser. X-ray fluorescence reads the elemental composition of the metal without cutting, melting or damaging the piece — so a customer can watch their own gold being tested and see the purity on screen before any number is discussed.
That single machine is what allows the same promise to be made in every format. There is no negotiation over what the gold is; the instrument settles it, and the live board rate settles the price.
- Non-destructive — the piece is returned untouched if the customer declines
- Result shown on screen to the customer, not read out
- Weight and purity both recorded on the invoice
- Final value confirmed by the in-store assay, not an estimate
What the customer actually sees.
Lighting, display density and counter height are specified centrally, so a customer recognises an ABRAF store before they read the sign.
Fair evaluation, rapid RTGS settlement in fifteen minutes, and a premium in-store experience — in every format we operate. Gold & Silver Value Services
Every format is franchisable.
Each format carries its own footprint, fit-out specification and entry investment — from a kiosk through to a full flagship. Partners are not asked to carry the concept alone: the brand sets the fit-out, supplies the rate infrastructure and the assay equipment, and trains the counter staff.
The investor zone sets out the terms in full — the monthly payout schedule, the rental deposit treatment, the capital recovery point and the maturity position — rather than leaving them to a conversation.
Take the Next Step.
Whether you are interested in ABRAF Gold, Shecrets, Galo, or exploring a partnership with our clan — connect with our team and we will guide you through every step.