More Than Gold.
Four brands — bullion and value services, women’s fashion, farm-to-table dining, and lifestyle retail.
Across all our brands, we operate with the same principle — deliver exceptional quality, maintain full transparency, and build relationships that outlast transactions. Four brands are live today: ABRAF Gold, Shecrets, Galo and MYOTO.
ABRAF Gold.
Gold & silver value services.
ABRAF Gold specialises in purchasing used gold and silver through a professional, transparent process designed to protect customer interests at every step — fair evaluation, rapid RTGS settlement in 15 minutes, and a premium in-store experience.
Behind the retail counter sits an institutional business: twenty-two years of gold trading, wholesale and strategic B2B partnerships across the UAE and India.
- 22+ years of gold trading expertise in Dubai
- Transparent, compliant pricing and operations
- Full regulatory and KYC compliance
The instrument settles it, not the salesperson.
Every ABRAF counter runs an XRF analyser. X-ray fluorescence reads the elemental composition without cutting or melting, so a customer watches their own gold being tested and sees the purity on screen before any price is discussed.
Weight and purity both go on the invoice. The live board rate does the rest. That is the whole mechanism — and it runs identically in a kiosk, a mall store, a flagship and a dedicated Buy Back branch.
Shecrets.
A multibrand women’s wear and lifestyle platform.
Tied up with leading conglomerates in India to launch Shecrets — curating premium jewellery, fashion and accessories from India’s finest labels under one trusted brand experience.
Launched in Q1 2025, Shecrets brings the clan’s retail discipline to a category where curation and trust matter as much as price.
- Multibrand — India’s finest labels
- Jewellery, fashion and accessories
- Launched Q1 2025
Galo.
Farm-to-table, from our own cocoa farms.
Cocoa is procured from our own organic farms in the Nilgiris, Ooty — where we also export cocoa globally. Paired with a premium menu of fresh organic vegetables and exotic meats, Galo delivers a farm-to-table fine dining experience at an accessible, everyday price point.
Owning the farm end of the supply chain is what makes the price point possible; it is the same vertical-integration logic that runs through the gold business.
- Own organic farms — Nilgiris, Ooty
- Cocoa exported globally
- Organic vegetables and exotic meats
MYOTO.
Everything under ₹999, refreshed monthly.
Korean-inspired everyday lifestyle — 500+ curated finds across six worlds (beauty, accessories, home, stationery, tech and fun), refreshed every month, with every product under ₹999.
A joyful, design-led store format now franchising across India, where the brand co-invests in the inventory rather than leaving the franchisee to carry it alone.
- 500+ curated products across six worlds
- Refreshed monthly · everything under ₹999
- Franchising with brand co-investment
We fund our own brands. The Chinnaratha Clan has the financial backbone to incubate, build and franchise its own portfolio — entirely self-funded from five decades of business operations. No external dependency
Four brands, one standard.
Take the Next Step.
Whether you are interested in ABRAF Gold, Shecrets, Galo, or exploring a partnership with our clan — connect with our team and we will guide you through every step.