The Person Behind the Promise.
A legacy inherited across generations — and the people at the counter who deliver on it every day.
Haniff Chinnaratha
AB & Co is the heritage enterprise of the Chinnaratha Clan — a legacy inherited across generations, built over 50+ years of manufacturing, trade and global commerce.
Haniff Chinnaratha stewards the clan’s newer ventures — ABRAF Gold (UAE & India), Shecrets (multibrand women’s wear) and Galo (farm-to-table F&B) — alongside his strong teammates and the enduring support of his clan lineage.
The inheritance is not the capital. It is the operating method: document the process, certify it, deliver it the same way every time, and measure the relationship in decades. That method moved from a knitting floor to a gold counter without changing.
- AB & Co — heritage enterprise, est. 1971
- India & UAE operations
- ISO certified organisation
- 50+ years of manufacturing lineage
We measure success in decades, not transactions. Relationships are our most enduring asset. Haniff Chinnaratha
The people you actually meet.
Most customers never meet a director. They meet the person at the counter who weighs their gold, runs the assay and explains the number — which is why counter staff are trained on the instrument and the invoice, not on a sales script.
Runs the XRF analyser and walks the customer through purity and weight on screen.
Live rate, weight breakup and GST invoice — explained before anything is signed.
Intake, assay booking and RTGS settlement within fifteen minutes.
Weight-based billing, hallmark and HUID explained piece by piece.
Appointments, doorstep pickup coordination and post-sale support.
Every counter, every format, every city.
Each brand is independently managed.
ABRAF Gold, Shecrets and Galo each run under their own professional management rather than a single central office. Full leadership profiles are being prepared — names, roles and portraits will be published here.
Gold & bullion
Bullion, jewellery and value services across India and the UAE.
Fashion & lifestyle
Multibrand women’s wear and lifestyle retail.
Food & beverage
Farm-to-table dining from our own Ooty cocoa farms.
Build with the clan.
We hire for judgement and temperament as much as for skill — people who think in decades. Counter roles are trained on the assay instrument and the invoice before they are trained on anything else, because that is where trust is won or lost.
Open roles across retail, valuation, business development and store operations are listed on the careers page.
Take the Next Step.
Whether you are interested in ABRAF Gold, Shecrets, Galo, or exploring a partnership with our clan — connect with our team and we will guide you through every step.